The first thing I watched in order to establish my ideas was the video linked here. Although not all tips were validly appiclable to my film opening and the objective of this project, due to the fact that there's no actual product being sold rather a film opening needing to appeal to people, I took most of what I could gather from the video. What I learned was that I cannot underestimate my audience and assume their response to the film opening. As a producer of the movie, I have to be willing to expect my audience to react in any way, and, therefore, I need to be ready for criticism and, if done right, praise. For this to go my way, I had to pick a worthy enough target audience that would appreciate my film opening for everything it has and not for what it could have had.
For the production of this project, my target audience will be young adults. Why did I pick young adults as my target audience? Well, firstly, the heartbreak that will be portrayed by the character's surroundings and the character herself is a vessel for the grief. The grief will only push the idea of the desperation for the reading of the letter and the helplessness to do anything that can heal the pain. The voicemails will appeal to the younger people because it highlights the way that dating has not only remained physical and in person, but it also has gained a technological and has expanded throughout the last few decades immensely.
I believe that the people who would appreciate my film opening the most would be both girls and boy between the ages of 15-24. I believe that the people who will most likely enjoy watching this film opening will be middle to higher social class people in the pre-mentioned age range and this is because that is the kind of genre currently out right now for these age groups and they enjoy to watch those films so they will for sure enjoy this.
The mystery in the film opening will encourage both sexes to gain interest in the film and the creative juices will allow for great depth of desire and awareness for the film.
I believe that the people who would appreciate my film opening the most would be both girls and boy between the ages of 15-24. I believe that the people who will most likely enjoy watching this film opening will be middle to higher social class people in the pre-mentioned age range and this is because that is the kind of genre currently out right now for these age groups and they enjoy to watch those films so they will for sure enjoy this.
The mystery in the film opening will encourage both sexes to gain interest in the film and the creative juices will allow for great depth of desire and awareness for the film.
The film opening I'm creating will be perfect for young adults because it will allow for the audience to experience young love. The film opening is great for young adults because it will allow for a mystery to be the closing of the film opening, a mystery that will entice the audience and leave them wanting more.
When thinking about what I wanted my target audience to be, I thought about who would be the ideal people to enjoy my production most. I doubted children would enjoy, understand, a story opening this complex with underlying themes and foreshadowing mystery. Older adults might not necessarily find the movie drawing or interesting because it's a breaking a stereotype about starting the movie with a happy couple and then striking tragedy while my story will begin with thoughts about happiness and the idea of comfort while then stripping it away with one phone voicemail. This mere break from the norm, I believe, will push older audiences away rather than draw them nearer.
When thinking about what I wanted my target audience to be, I thought about who would be the ideal people to enjoy my production most. I doubted children would enjoy, understand, a story opening this complex with underlying themes and foreshadowing mystery. Older adults might not necessarily find the movie drawing or interesting because it's a breaking a stereotype about starting the movie with a happy couple and then striking tragedy while my story will begin with thoughts about happiness and the idea of comfort while then stripping it away with one phone voicemail. This mere break from the norm, I believe, will push older audiences away rather than draw them nearer.
-EC
References:
EntrepreneurOnline. "10 Ways to Learn About Your Target Audience." YouTube. YouTube, 17 Mar. 2016. Web. 19 Mar. 2017. <https://www.youtube.com/watch?v=YSSEZw3Kepw&t=3s>
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